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our
news

Bart De Bodt

Let’s unite to offer the best m-payments solution to our customers

Our YMS shows that 44% of Belgian marketers have planned to use mobile in 2013. While almost every marketer has a smartphone, research of inSites shows that only 28% of the customers have one. Moreover, only half of them have internet access so only 15% can be reached. Marketers should be more business driven and …

Tuesday, 14th May '13 by Bart De Bodt
Karolien Vanhelden

Marketing: a balancing act between magicians and scientists

The orthodoxies of marketing are transforming as is the profile of marketers in 2013. Their expanded role creates confusion and even paralyzes them: What do stakeholders expect from me? How can I prove the added value of my activities? Marketers are out of balance and may be losing their passion for the profession. In the …

Tuesday, 7th May '13 by Karolien Vanhelden
Jean Cornet

Wanted: good marketers – humility required !

Bad marketers. We all know some. We’ve sat next to them in meetings. We’ve attended their presentations. We’ve watched them talking nonsense. They always talk about “their” consumers, “their” clients. They are utterly convinced that only accountants should use figures in their work. They consider that Marketing is a cost centre … and they even …

Tuesday, 30th Apr '13 by Jean Cornet
Céline Timmerman

THE CUSTOMER JOURNEY ALLOWS FOCUS IN A COMPLEX MARKETING REALITY

Increased complexity seems to be top of mind for marketers today with buzz and questions about digitalization, channel integration, Big Data, ROPO, phygital, and more. All of us want to understand the latest technical evolutions and marketing tools, and use all the new data available to us. Eagerness to learn and evolve is a good …

Tuesday, 23rd Apr '13 by Céline Timmerman

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