Got healthcare communication interrupted?
Communication is more important to the healthcare sector than to other sectors: products lie pretty far from patients and selling to pharmacies is not enough to decrease this distance. Then I wonder: why are we so bad at communicating?
Every single...
The online channel is first in healthcare marketing plans
70% of healthcare marketers plan to use online media, of which 50% social media! Is there a breakthrough in Belgium? What about your initiatives?
Please do not hesitate to join our open“Health Care Marketing Survey” LinkedIn group and share...
About mature consumers and why you should avoid the Express checkout if you are in a hurry
It was in London, early 1996. I was attending a conference organised by the British Marketing Association and the presenter put the question: “What would change if overnight we would all become twice as small and twice as large as we are now ?” After a few...
Is your online marketer looking at the bottom line?
My colleague Pieter Lievyns already pointed to the importance of margin based segmentation in his article ‘Does size matter’?
When doing web analytics, segmentation is necessary to identify actionable insights. Read Avinash Kaushik’s article ‘Web...
Will 2012 be finally the year of Mobile Advertising?
Among the numerous predictions experts of all kinds are making at the beginning of a new year, we are now used to read that “this year will be the year of Mobile Advertising”.
But still, it has not happened yet. Not in Belgium, not in Europe, not even...
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