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Véronique
Vergeynst
Contact
Email:
veronique.vergeynst@thom.eu
Key Marketing Expertise
Marketing
communication, including above, below and web advertising
Personality
Individual
personality : open-minded, organised, customer-focused
Group
role : team leader, enthousiast
People
management : believe in trust and respect
Professional Milestones
- Senior
Consultant
Company: The House of Marketing
From April 2007
Media & Media Relations Manager for a luxury coffee brand – interim assignment
Assignment in “customer experience” marketing for a major bank – project management
Assignment in recruiting marketing and employer branding for a major ICT & Consulting services company – consulting project
In
charge of marketing & communication strategy and implementation
of the Eurostar brand in Belgium : above, below, online
marketing, CRM, direct marketing, market research, partnerships,
trade marketing, events – people management (3)
Development
and implementation of the communication strategy for WB
movies : media plans, PR, events, promotions and partnerships,
online marketing – people management (2)
Development
of a new b-to-b sales channel towards promotion agencies
and advertisers
Implementation
& follow-up of communication plans : national advertising
campaigns, media plans, monthly magazine for mobile retailers
Implementation
& follow-up of trade marketing activities : POS material,
product brochures, shop incentives, merchandising teams
activities
Operational
follow-up of above & below the line campaigns, mainly
for FMCG & retail clients
Follow-up
and internal coordination of agency client's jobs, from
pre-press to production
Points
of sales visits (bookshops, tobacco specialists, Horeca,
petrol stations, F1/F2/F3/F4 grocery shops) in order to
promote cigarettes brands : POS material placement, incentives
programs implementation, product launches,…
Education
Milestones
Graduate
Degrees :
University
degree in Commercial and Financial Sciences – ICHEC (1988
– 1993)
Additional Knowledge
All
Marketing Experts of The House of Marketing are fluent communicators
in Dutch, English, and French.
Notions
of German and Spanish.
Private Milestones
Birth
of my daughter Clémentine
My books of inspiration
L'Art
de la Simplicité by Dominique Loreau
ISBN: 2-22110-385-8
A guide book to somewhat simplify your life and feel better
in your mind and body, an accessible way to put some spirituality
in your life.
Brand
Sense – Build Powerful Brands Through Touch, Taste, Smell
by Martin Lindström
ISBN: 0-74326-784-2
Based on the largest study ever conducted on how our five
senses affect the creation of brands, BRAND sense explains
Martin Lindstrom's innovative six-step program for bringing
brand building into the twenty-first century….a book for
every marketeer !
My
motto
Life
consists not in holding good cards but in playing those
you hold well -- Josh
Billings
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