Dirk Blondeel


Key Expertise 

Product Marketing, Portfolio Management, Innovation Management, Segmentation and Product Positioning, Value Creation, Marketing Process Management, Marketing Project Management

Personality 

Individual personality: Creative & Innovative, Out-of-the-box-thinker, Analytical, Good Helicopter View, Open-minded, Pragmatic
Group role: Constructive challenger to stimulate novel ideas and best solutions

Professional Milestones 

Consultant
Company: The House of Marketing
From February 2010
Realized projects:

  • Product Management - Telecom Sector
  • Strategy development & Trial Launch of e-platform - Services Sector
  • Marketing Processes Improvement - Retail Sector
  • Marketing Processes Improvement - Manufacturing Sector
  • Project Management Training Development - Manufacturing Sector
  • PMO at The House of Marketing
  • Value Creation and Team Reaorganisation of a client support team - Services Sector
  • Revamp of the Coroprate Presentation - Telecom Sector
  • Development and Set-up from scratch of Marketing Genius Game at The House of Marketing
  • Product Swap Strategy and project management (old product phase-out and replacement by new products)
  • Trainer at StiMa Training on New Product Management

Product Line Manager
Company: Option
From September 2009 till January 2010
Managing a team of product managers. Capturing new ideas from internal (Innovation Management) and external sources (Competition and partner Intelligence, Market Studies and Reports), transforming them into a long term concept roadmap and assisting sales in strategic customer visits. Portfolio P&L management were also important tasks, as well as driving the End Of Life tasks.
Portfolio Manager
Company: Option
From September 2008 till August 2009
Driving the creation of the roadmap on the longer term (>1y). Assuring all internal and external information (market & competition intelligence) is taken into account and is used to continue to deliver innovative products.
Product Manager
Company: Option
From August 2006 till August 2008
Defining product and marketing strategy for a product line. Product definition, and after product launch, assure product lifecycle management.
Product Manager
Company: Mobistar
From March 2002 till July 2006
Responsible for a series of products, from initial idea, over investment analysis, product definition, project management for launch, value creation, communication & training to live product. Products launched: USSD & Location Based Services. Live products managed: WAP and GPRS. Products in launch phase: EDGE & UMTS.
Pre-Sales Consultant
Company: Mobistar Corporate Solutions
From September 2000 till February 2002
Technical support to the sales team: assistance in customer visits and answering large requests for proposal. Major successes achieved, also international offers.
R&D Engineer
Company: Telindus
From January 2000 till August 2000
Development in C of firmware for router, modems and monitoring tool in rack management module.
Product Specialist
Company: Belgacom
From June 1999 till December 1999
Assuring that the full Installation and Maintenance staff (+10000 people) had all tools and knowledge that was needed to do their job. Interfacing with Product Marketing teams for new product introduction.
Project Consultant
Company: Belgacom
From May 1997 till May 1999
Project Prioritization and Program Management support to major process reengineering projects with as goal to reduce the number of employees at Belgacom (PTS project). During implementation, also driving the change management. In this function, I received a CEO team award.
Sub-district manager Installation & Maintenance
Company: Belgacom
From February 1995 till April 1997
Responsible for local operational management for all installation and maintenance activities. People management, directly over 5 coaches and indirectly 100 installation and maintenance technicians.
 

Education Milestones 

Graduate Degree: Master in Engineering (Telecoms), Group-T
Post-Graduate Degrees:

  • Advanced Marketing, Instima
  • Industrial Management, KUL
  • Telecommunications, Europace
Additional Knowledge 

All Marketing Experts of The House of Marketing are fluent communicators in Dutch, English, and French. They also know common computer programs and can be considered Internet-savvy.
Participated at final of Job-At Business Game, followed Emotional Intelligence course

Private Milestones 

Proud father of 1 daughter, born in 2008 and 1 son, born in 2010
Married on a beach in Mauritius
Cycling expedition over Himalayan mountain passes, from Tibet to Nepal
Cycling trip from Belgium to Mediterranean Coast (1300km), collecting money for Karuna Project in Nepal
Ran a Marathon
Climbing Island Peak in Nepal (6189m)
Self-guided trekking towards Everest Base Camp and Gokyo Lakes in Nepal
Supporting and having visited the Karuna Project, an educational project in Nepali slums (www. Karunaproject.be)

My Books of Inspiration 

The Alchemist by Paulo Coelho
When you want something, the whole Universe conspires to help you realize your dream.
Santiago, the hero of the novel, already forms part of a select gallery of illustrious characters and leads us through his story to experience a remarkable adventure.
When I wrote The Alchemist, I was trying to understand the reason for the existence of life. Instead of writing a philosophical treatise, I decided to converse with the child inside my soul.
To my surprise, this child was living inside millions of people around the world. With this book I wanted to share with my readers the questions which, precisely because they don't have an answer, make life a great adventure

Paulo Coelho
 

My motto 

Keep young by keeping on dreaming, keep happy by realizing your most wanted dreams.

Get in touch

Passionate about Marketing ? Want to set up a meeting ? Contact Us through our online form.
 Email info@thom.be
 Call Us +32 (0)15 444 000