Wouter Vandenameele & Laurent Beyer for Marketing Genius 2012!
Saturday the 26/11 was the day we have all been longing for. At the offices of the House of Marketing in Mechelen, the final event of the Marketing Genius took place. During this event with 70...
The Marketing Genius Challenge of 2012 is launched!
On the 10thof October, the Marketing Genius Challenge of 2012 was launched! This premium contest is designed for young marketing addicts that are eager to measure themselves with other...
The First Marketing Genius Challenge is a success!
Several weeks ago we launched The Marketing Genius Challenge, a contest for students and young professionals, passionate about marketing.
The response was great: more than 150 students and...
Marketing Genius first round correct answers.
We are well in the second round now of the Marketing Genius contest. The 83 semi-finalists have given us their preferred choice of topics for a 1-page opinion paper they will write. The topics...
Winners of the Marketing Genius Challenge.
The Marketing Genius Challenge has ended its first round.
There are 62 ‘students’ and 21 ‘Young Professionals’ who go to the next round and have been invited to write a paper on a hot...
Come & Meet us at our Campus Recruitments
Soon our Campus Recruitments will take place again. Do not hesitate to subscribe for one of the following events:
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15 February @Cospaia, Rue Capitaine Crespel 1, 1050 Brussels at 19.00h
An Italian guy talking about love – could there be a bigger cliché?
Thís Italian guy, Roberto Verganti, talked very passionately about customers falling in love with a brand or product at the 2010 Stichting Marketing Congress. Interesting to see ánd to hear.
He...
The Future role of marketing
(C. Vervaeke)
On Thursday November 18th, about 35 marketers came together to discuss in an informal way, the future role of marketing.
Because: things have changed and it doesn’t...
Future role of marketing: Do companies need a CMO or is the role of a CMO a mere hype?
According to research by the global recruiting firm Spencer Stuart, the average CMO tenure is a mere 23 months. Less than half the average tenure of CEOs in the same firms. This data takes on...
Future role of marketing: If content is king, will conversation be queen?
For the past years, digital advertising seemed to be the way to go for most marketers and it looks like it will stay that way for the coming years. Recent studies from eMarketer show that the...
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