Got healthcare communication interrupted?
Communication is more important to the healthcare sector than to other sectors: products lie pretty far from patients and selling to pharmacies is not enough to decrease this distance. Then I...
The online channel is first in healthcare marketing plans
70% of healthcare marketers plan to use online media, of which 50% social media! Is there a breakthrough in Belgium? What about your initiatives?
Please do not hesitate to join our...
About mature consumers and why you should avoid the Express checkout if you are in a hurry
It was in London, early 1996. I was attending a conference organised by the British Marketing Association and the presenter put the question: “What would change if overnight we would all become...
Is your online marketer looking at the bottom line?
My colleague Pieter Lievyns already pointed to the importance of margin based segmentation in his article ‘Does size matter’?
When doing web analytics, segmentation is necessary to...
Will 2012 be finally the year of Mobile Advertising?
Among the numerous predictions experts of all kinds are making at the beginning of a new year, we are now used to read that “this year will be the year of Mobile Advertising”.
But still, it has...
Do we need to please everybody?
In a world of accelerated customization, understanding your customers and their individual needs has more than ever become a prerequisite for success. Yet understanding is not enough; effective...
The patient has become the number 1 influencer
The patient is considered as the most influential stakeholder by marketers in health care but legal and regulatory institutions directly come second in the list. As rules are not always that...
Dealing with empowered patients is no top challenge to healthcare marketers. Is this right for the sector?
Healthcare marketers have defined their top challenge for the upcoming year: dealing with empowered patient doesn’t fit in it. On the contrary, their first challenge is to maintain the...
Does size matter?
Margin segmentation as the solution for avoiding the common targeting error of focusing only on size
Does size matter? Considering the way a lot of companies do business today, I would tend...
Why call centers should receive more decision power
Last week, I received two calls from my telco provider with the same message: “One year ago, you decided to leave us, well, we think we can offer you a more interesting deal than your current deal...
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